Easy Server Side Tracking
easyserversidetracking.comA WordPress plugin for 30-50% more accurate GA4 analytics by bypassing ad-blockers and ensuring GDPR compliance.
A WordPress plugin for 30-50% more accurate GA4 analytics by bypassing ad-blockers and ensuring GDPR compliance.
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Easy Server Side Tracking offers a comprehensive WordPress plugin designed to enhance Google Analytics 4 data accuracy. It achieves this by sending data directly from the server, bypassing common ad-blockers that can silently drop 30-50% of events. The plugin is fully GDPR compliant, integrates with consent management tools like Iubenda, and offers complete e-commerce tracking for WooCommerce, alongside visual A/B testing capabilities without extra tools.
WordPress website owners, e-commerce businesses using WooCommerce, digital marketers, and agencies who need highly accurate analytics data for decision-making and compliance.
This solution addresses a critical and growing pain point for online businesses: inaccurate analytics due to ad-blockers and the complexities of GDPR compliance. By offering a robust, all-in-one plugin for WordPress and WooCommerce, it provides a clear value proposition for improving data integrity, which is essential for effective marketing and business strategy.
AI-assisted scores estimated from public website information only.
This FounderDeck estimate of $350,000 reflects a highly polished and specific product that solves a significant, recurring pain point for a large market (WordPress/WooCommerce). The clear value proposition of 30-50% more accurate analytics, combined with GDPR compliance and stated traction of "100+ WordPress sites," indicates strong early product-market fit and a clear monetization path. The estimate is not higher due to the absence of explicit revenue figures, growth rates, or detailed customer testimonials beyond the stated count.
Valuation date: 2026-06-05. Estimate generated from public signals.
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